• Understanding the fundamental principles of assertive negotiation and persuasion, starts with a recognition of what is needed in the situation, closely followed by what is wanted by the individual / group. (Needs are factual, wants are emotional)
• Every active person is involved in negotiating and persuading several times a day and by gaining a clear understanding of the underlying principles in negotiation and persuasion, this provides a solid foundation on which to become a skilled negotiator and persuader.
• To be really proficient this will take time and it is done in daily life. Coaching in this area is available for those wanting to take the negotiation and persuasion to a higher level.